8 Step Cycle of Search Engine Optimization with Blogging

We will be training our lawyers shortly on the value of blogging.  This diagram is my take on the SEO lifecycle as it pertains to blogging, and it I hope that it illustrates the concept enough for good comparison with traditional media, like articles and print.

It should also be perfectly applicable to social media in general.

Search Engine Optimization with Blogging

Search Engine Optimization is the process of using the following steps to maximize your search result ranking and areas of expertise on the major search engines.

1. Write
Your new post is given a URL to uniquely identify it on the internet.

2. Share
Start or join in on a conversation via LinkedIn, Twitter, email, or comments in another blog, by referencing your post's URL (Alt+D selects your current url, Ctrl+C copies it for later).

3. Discuss: A conversation occurs, with URL references to content in posts and articles on the web.

4. Archive: Google notices the conversations, and records ('crawls') it, following the path of URLs.  This occurs roughly 2 weeks after posting.  The actual time period varies between sites. [How often does Google crawl the web?]

5. Reward: Google identifies the topics discussed, and boosts the rankings for the participants and sites involved.  The measure of the boost is based on the size and impact of the conversation.

6. Search: 250 million searches are made on Google alone each day, across every topic (vertical) imaginable.

7. Subscribe: Over time, you will start to gain subscribers (or followers) to your content.  When you add new posts, your subscribers will be notified.  Most social networks including have some method of subscribing to their users.

8. Grow: The audience grows for future conversations by author, topic, etc.  There is a snowball effect as the cycle continues.

Print | posted on Wednesday, February 18, 2009 12:02 PM


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